About Us
We are Bill and
Kyle Caudle.
Ten years ago in the backyard, I was just a man with a grill, a passion for bold flavor, and a deep love for the tradition of good barbecue. Kyle and I began experimenting with spices to create the perfect seasoning for all types of meat. After years of trial and error, we discovered our winning combination—Billy Rub Original Blend. Now, we’re proud to share it with everyone who loves outdoor and indoor cooking.
Brand Story
Over time, something special started to happen. Family and friends kept coming around, asking for more of that seasoning we were working on. They were not just being polite they wanted refills. Again and again. That was the moment I realized this blend had something truly unique.
For six years, we stayed focused, fine-tuning that recipe with real ingredients and an honest approach. We were not looking to follow trends but building something true to its roots. And that is how Billy Rub TX was born: a brand built on quality, simplicity, and authentic Texas flavor.
Today, we are proud to share the 4 Billy Rubs which covers any cooking you want to do. Whether it is beef, pork, or chicken, our blend brings the kind of flavor that speaks for itself.
Bottom line:
Being raised in Texas, we continued the path of making this unique Seasoning/Rub right here in Texas.
Less Salt, More Favor .
